Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/96924
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Type: Journal article
Title: Broadband adoption in regional and urban households
Author: Hill, S.
Troshani, I.
Burgan, B.
Citation: Journal of Computer Information Systems, 2014; 54(3):57-66
Publisher: International Association for Computer Information Systems
Issue Date: 2014
ISSN: 0887-4417
2380-2057
Statement of
Responsibility: 
Sally Rao Hill, Indrit Troshani, Barry Burgan
Abstract: Broadband offers key advantages as a communication infrastructure, including efficiency and cost savings which can stimulate productivity, innovation, and ultimately economic growth and social well-being. This paper presents a comparative study on the adoption of broadband in urban and regional areas. It proposes a model concerning broadband adoption which we validate with data collected using a computer-aided telephone survey. We find that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining the broadband adoption behavior of both urban and regional household users. In a dynamic environment where technologies are changing quickly, our findings about broadband adoption drivers are useful to stakeholders such as internet service providers, regulators, broadband application developers for encouraging further broadband and application adoption and developments in communication space in both regional and urban areas.
Keywords: Broadband adoption; regional household users; urban household users; digital divide
Rights: Copyright of Journal of Computer Information Systems is the property of International Association for Computer Information Systems and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
RMID: 0030014045
DOI: 10.1080/08874417.2014.11645704
Published version: http://search.ebscohost.com/login.aspx?direct=true&db=iih&AN=95843527&site=ehost-live&scope=site
Appears in Collections:Business School publications

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