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Type: Journal article
Title: Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Author: Giese, J.
Malkewitz, K.
Orth, U.
Henderson, P.
Citation: Journal of Business Research, 2014; 67(6):1154-1161
Publisher: Elsevier
Issue Date: 2014
ISSN: 0148-2963
Statement of
Joan L. Giese, Keven Malkewitz, Ulrich R. Orth, Pamela W. Henderson
Abstract: Abstract not available
Keywords: design strength; design attractiveness; aesthetic middle; typeface; package
Rights: Published by Elsevier Inc.
DOI: 10.1016/j.jbusres.2013.05.018
Appears in Collections:Aurora harvest 3
Business School publications

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