'Champions' and university-industry relationships
Date
2004
Authors
Plewa, C.
Quester, P.
Editors
Varey, R.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
12th International Colloquium in Relationship Marketing Conference Proceedings, 2004 / Varey, R. (ed./s), pp.CD-ROM 1-CD-ROM 13
Statement of Responsibility
Conference Name
International Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
Abstract
This exploratory study examines the effect of individuals and their characteristics on the formation and management of university-industry relationships. While relationship marketing principles have been developed around private sector markets, this study seeks to explore business-to-business relationship practices between public and private sector institutions, more specifically between universities and industry. Following a literature review, a series of interviews is reported and analysed. Findings reveal the critical importance of individuals for all relationship development processes, possibly as a result of the organizational culture differences prevailing between university and industry. The paper concludes with recommendations for individuals engaged in university-industry relationships.