Media Engagement: A Best Practice Guide for the Australian Seafood Industry
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(Published version)
Date
2020
Authors
Fielding, V.
Phillipov, M.
Farmery, A.
Gale, F.
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Report
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Victoria Fielding, Michelle Phillipov, Anna Farmery, Fred Gale
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Abstract
This guide includes best practice principles, strategies and practical advice that will enable the Australian seafood industry to plan, carry out, and evaluate communication activities. In today’s hyper-mediated world, effective media engagement is essential. Even if media engagement feels like just ‘one more thing’ on an ever-expanding list of tasks, this guide will help to make best use of the time and resources available to ensure the best return possible.
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Guide
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CC BY