Brand equity through sponsorship signalling: The importance of leverage
Date
2002
Authors
Thompson, B.
Quester, P.
Editors
Shaw, R.
Adam, S.
McDonald, H.
Adam, S.
McDonald, H.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference [online] / R.N. Shaw, S. Adam, and H. McDonald (eds.): pp. 2951-2959
Statement of Responsibility
Conference Name
Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Initially distributed as a CD ROM. Has since been published online.