What does sustainability mean? Knowledge gleaned from applying mixed methods research to wine grape growing
Date
2015
Authors
Santiago-Brown, I.
Jerram, C.
Metcalfe, A.
Collins, C.
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Journal article
Citation
Journal of Mixed Methods Research, 2015; 3(3):1-20
Statement of Responsibility
Irina Santiago-Brown, Cate Jerram, Andrew Metcalfe and Cassandra Collins
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Abstract
We present outcomes from a mixed methods research project in agricultural sciences. An atypical methodology for sciences was developed as the only way to avoid embedded assumptions commonly seen in sustainability investigations. Eighty-three upper echelon participants from the wine grape industry participated in 14 focus groups in five countries: Australia, Chile, New Zealand, South Africa, and the United States. Quantitative measures were compared with results from qualitatively coded participant utterances using two content analysis software tools: Leximancer and NVivo. This article presents the strategies and method applied in this investigation to define sustainability. A consensual sustainability definition prior to the establishment of assessment systems is essential. The model developed seems to be viable for similar sustainability investigations of individual organizations.
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Extent: 20 p.
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© The Author(s) 2014