Baseline distribution metrics for Australian wine entering the Chinese market
Date
2012
Authors
Bruwer, J.
Hirche, M.
Liu, C.
Yang, H.
Chen, X.
Peanchitlertkajorn, S.
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Journal article
Citation
Wine and Viticulture Journal, 2012; 27(3):69-71
Statement of Responsibility
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Abstract
The article focuses on the survey of the importers and distributors of wine in China, considering how its results can help the Australian wine industry in becoming successful as it enters the market of China. It states that the survey was aimed at determining the distribution problems and other barriers to Australian wine export to the Chinese market. Moreover, the survey found the positive indicators for the exports of Australian wine to China.
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Copyright 2012 Winetitles