Linking stakeholder salience with mobile services diffusion
Date
2009
Authors
Troshani, I.
Rao Hill, S.
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Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
International Journal of Mobile Communications, 2009; 7(3):269-289
Statement of Responsibility
Indrit Troshani and Sally Rao Hill
Conference Name
Abstract
Using qualitative evidence from the Australian mobile telecommunications industry, this study employs social network theory to show how organisational stakeholders can use their salience to affect network interaction dynamics to influence mobile services diffusion. We found that carriers' definitive leverage brand loyalty to become influential stakeholders. Industry associations have ineffectively undertaken diverse mechanisms for achieving power for themselves and mobile end-users while the government regulator has successfully undertaken co-regulation to fulfil its end-user protection objectives. Our analysis explains, at least partially, the limited diffusion of mobile services in Australia.