The characteristics of mobile data service users in Australia
Date
2008
Authors
Oh, Sangjo
Yang, Song
Kurnia, Sherah
Lee, Heejin
Maio Mackay, Marisa
O'Doherty, Kieran Christian
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
International Journal of Mobile Communications, 2008; 6(2):217-230
Statement of Responsibility
Sangjo Oh, Song Yang, Sherah Kurnia, Heejin Lee, Marisa Mackay, Kieran O'Doherty
Conference Name
Abstract
Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will increase in Australia. To explore the characteristics of MDS users, we conducted a survey with over 6000 respondents in Australia. The findings show that age is the most important demographic variable which influences the pattern of MDS use. In addition, gender and household income have a role in describing each group's consumption of MDS more precisely. We conclude the paper by presenting limitations of the study and outlining some possible future research.
School/Discipline
School of Psychology
Dissertation Note
Provenance
Description
Copyright © 2008 Inderscience Enterprises Ltd.