Marketing in a 'Managed' Economy
Date
1996
Authors
Robins, Fred
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
Journal of Marketing Intelligence and Planning, 1996; 14 (3):45-56
Statement of Responsibility
Conference Name
Abstract
Illustrates marketplace practice in some of the dynamic, development-oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do not always recognize the major impact which the industrial development policies of non-Western governments have on their domestic markets and local marketing practice. Consequently, marketing’s key activities and day-to-day priorities can be very different in a “managed” economy.
School/Discipline
Business School