Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology
Date
2015
Authors
Corsi, A.
Cohen, J.
Lockshin, L.
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Advisors
Journal Title
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Volume Title
Type:
Journal article
Citation
Wine and Viticulture Journal, 2015; 30(3):68-69
Statement of Responsibility
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Abstract
This article is the third in a series of reports appearing in the Journal that provide commentary on an AGWA-funded research project that seeks to understand Asian market demand for Australian wine, and how to best educate novice Asian wine drinkers