The role of organizational culture in modeling buyer-seller relationships in the fresh fruit and vegetable trade between Ghana and Europe

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dc.contributor.authorGyau, Amosen
dc.contributor.authorSpiller, Achimen
dc.contributor.schoolSchool of Agriculture, Food and Wineen
dc.date.issued2007en
dc.description.abstractIn this paper, a model for buyer-seller relationships between Ghanaian fresh fruit and vegetable exporters and their buyers in Europe is provided. Organizational culture is brought into the limelight as an important dimension in the study of buyer-seller relationships in agribusinesses. Based on interviews with 101 managers of fresh fruit and vegetable export firms, the study revealed that certain organizational cultural dimensions (communication and team orientations) influence the firm’s relationship skills which in turn influence relationship quality. It is concluded that export firms can improve their relationships with their buyers if they look inward and evaluate certain aspects of their own internal organizational practices.en
dc.description.statementofresponsibilityAmos Gyau and Achim Spilleren
dc.identifier.citationAfrican Journal of Business Management, 2007; 1(8):218-229en
dc.identifier.issn1993-8233en
dc.identifier.urihttp://hdl.handle.net/2440/55250
dc.language.isoenen
dc.source.urihttp://www.academicjournals.org/AJBM/abstracts/abstracts/abstrats2007/Nov/Gyau%20and%20Spiller.htmen
dc.subjectOrganizational culture; relationship skills; exporters; importers; Ghana; Europe.en
dc.titleThe role of organizational culture in modeling buyer-seller relationships in the fresh fruit and vegetable trade between Ghana and Europeen
dc.typeJournal articleen

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