Consumer engagement in a virtual brand community: an exploratory analysis
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2013
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Brodie, R.
Ilic, A.
Juric, B.
Hollebeek, L.
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Journal of Business Research, 2013; 66(1):105-114
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Roderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebeek
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© 2011 Elsevier Inc. All rights reserved.