Competitive benefits: An outcome approach to marketing in the new economy
Date
2003
Authors
Goodman, S.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
British Academy of Management Conference Proceedings, 2003.
Statement of Responsibility
Conference Name
British Academy of Management Conference (2003 : Harrogate, U.K.)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright status unknown