Cultivating healthy skepticism towards help-seeking advertisements: Dispelling the illusion of unique invulnerability

Simple item page
dc.contributor.authorOng, B.
dc.contributor.authorSemmler, C.
dc.contributor.authorMansfield, P.
dc.contributor.conferenceAnnual Meeting of the Society for Personality and Social Psychology (15th : 2014 : Austin, Texas)
dc.contributor.departmentFaculty of Health Sciences
dc.date.issued2014
dc.descriptionPoster Presentation
dc.description.abstractBackground: Consumers are, possibly, unaware of the distinction between an industry-sponsored and a government-sponsored help-seeking ad. In order for consumers to make an informed assessment of a help-seeking ad, they need to be educated about this distinction. Methods: We report on two experiments (n Experiment 1 = 113, n Experiment 2 = 111) that investigated the impact of an educational intervention that was delivered online. Results: Intervention group participants had better odds of correctly identifying the sponsor and had greater skepticism towards pharmaceutical advertising compared to the control group. Intervention group participants were less likely to regard the ad as valuable and were more likely to view the ad as advertising, only when it was industry-sponsored. Conclusion: Our research has demonstrated that consumers do not differentiate between an industry-sponsored and a government-sponsored help-seeking ad. The use of a simple educational intervention can increase a person’s motivation to examine these ads more critically and help mitigate this problem.
dc.description.statementofresponsibilityBrennan Ong, Carolyn Semmler, Peter Richard Mansfield
dc.description.urihttp://spspmeeting.org/2014/General-Info.aspx
dc.identifier.citationThe 15th Annual Meeting of the Society for Personality and Social Psychology, 13-15 Feb 2014, Austin, Texas
dc.identifier.orcidSemmler, C. [0000-0001-7912-293X]
dc.identifier.orcidMansfield, P. [0009-0006-6697-8687]
dc.identifier.urihttp://hdl.handle.net/2440/82912
dc.language.isoen
dc.publisherSociety of Personality and Social Psychology
dc.rights© Authors
dc.source.urihttp://spspmeeting.org/2014/Program/Poster-Assignments.aspx?session=Poster%20Session%20A
dc.titleCultivating healthy skepticism towards help-seeking advertisements: Dispelling the illusion of unique invulnerability
dc.typeConference item
pubs.publication-statusPublished

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
hdl_82912.pdf
Size:
1.77 MB
Format:
Adobe Portable Document Format
Description:
Published version
Download

Collections

Psychology publications