Embarking on a digital enterprise transformation journey: guiding principles for leaders
Files
(Published version)
Date
2021
Authors
Zeelie, L.
Evans, N.
Editors
Bezzina, F.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 17th European Conference on Management Leadership and Governance, 2021 / Bezzina, F. (ed./s), pp.447-455
Statement of Responsibility
Conference Name
17th European Conference on Management Leadership and Governance (8 Nov 2021 - 9 Nov 2021 : Virtual, Online)
Abstract
Digital enterprise transformation refers to improvements in business models, processes, activities, customer experience, and competencies, by taking advantage of the opportunities offered by digital technologies. Organisations need a digital enterprise-wide transformation to remain viable in their industry and maintain a competitive advantage. Executive leaders need to understand and drive the implementation of such a transformation. This paper reports the insights of a digital enterprise transformation expert, gained through implementing digital transformation in various organisations in the services sector in Australia. Eight digital business transformation guiding principles that indicate the areas leaders should focus on when embarking on such a transformation journey, are discussed here. These guiding principles describe the areas where executive managers and drivers of digital enterprise transformation should focus their attention towards becoming an ‘Enterprise 4.0 organisation’. We conclude that all these principles are crucial for success, as experience shows that not even one of these principles should be neglected. We recommend that constant reinforcement of these guiding principles and having someone in the organisation that holds the organisation responsible for maintaining the principles (a‘transformation coach’) will be advantageous.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2021 The author(s)