The product involvement/brand loyalty link: An empirical examination
Date
2001
Authors
Quester, P.
Karunaratna, A.
Lim, A.
Editors
Chetty, S.
Collins, B.
Collins, B.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Conference Proceedings: Australian and New Zealand Marketing Academy Conference. 1st - 5th December 2001, Massey University [online] / Sylvie Chetty and Brett Collins (eds.), www1-www8
Statement of Responsibility
Conference Name
Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Initially published as a CD-ROM. Has since been made available online.