Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Date
2014
Authors
Plewa, C.
Palmer, K.
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Journal article
Citation
International Journal of Sports Marketing and Sponsorship, 2014; 15(4):26-39
Statement of Responsibility
Carolin Plewa, Karen Palmer
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Abstract not available
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© 2014 International Marketing Reports