Validation and sufficiency
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(Published version)
Date
2016
Authors
East, R.
Uncles, M.D.
Romaniuk, J.
Lomax, W.
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Journal article
Citation
European Journal of Marketing, 2016; 50(3/4):661-666
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Abstract
Purpose: This paper aims to respond to the commentaries by Nejad, and Rand and Rust on the paper “Improving Agent-Based Models of Diffusion”. Design/methodology/approach: Evidence on the nature of word of mouth was reviewed and related to the views expressed by the authors of the commentaries. Findings: The authors of this paper remain concerned about the assumptions used in agent-based models of diffusion. Originality/value: The study refers to previously published work.
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Copyright 2016 Emerald Group Publishing
Access Condition Notes: Postprint available after 1 April 2018