Successful entrepreneurs minimize risk
Date
2012
Authors
Murmann, J.P.
Sardana, D.
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Journal article
Citation
Australian Journal of Management, 2012; 38(1):191-215
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Abstract
Many scholars see entrepreneurs as action-oriented individuals who use rules of thumb and other mental heuristics to make decisions, but who do little systematic planning and analysis. We argue that what distinguishes successful from unsuccessful entrepreneurs is precisely that the former vary their decision-making styles, sometimes relying on heuristics and sometimes relying on systematic analysis. In our proposed framework, successful entrepreneurs assess their level of expertise and the level of ambiguity in a particular decision context and then tailor their decision-making process to reduce risk.
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Description
Link to a related website: http://pdfs.semanticscholar.org/1d78/2b744f0066345cc6daef6ecfb030af9fb9cc.pdf, Open Access via Unpaywall
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Copyright 2012 The Author(s)