New insights for managing sport sponsorship: Applying the resource based view of the firm
Date
2004
Authors
Argus, K.
Farrelly, F.
Quester, P.
Editors
Wiley, J.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www8
Statement of Responsibility
Conference Name
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Initially published as a CD-ROM. Has since been made available online.