Impacts of situational factors on process attribute uses for food purchases
Date
2015
Authors
Loebnitz, N.
Mueller Loose, S.
Grunert, K.G.
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Journal article
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Food Quality and Preference, 2015; 44:84-91
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Abstract
Consumer buying decisions for food reflect considerations about food production.However, consumers’ interest in process-related product characteristics does not always translate into buying intentions. The present study investigates how situational factors affect the use of process-related considerations when consumers select food products. A conjoint study provides estimated part worth utilities for product alternatives that differ on five product attributes (including four process-related factors)across two products (bread and sports drink) that differ on perceived naturalness. The investigation of the utilities of the process-related attributes features both an internal (priming of environmental values/value centrality) and an external (time pressure) situational factor. The results indicate that the importance of process-related attributes is product specific and also depends on situational factors
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Copyright 2015 Elsevier Ltd