A longitudinal study of Australian winery websites
Date
2009
Authors
Davidson, R.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
Asia Pacific Management Review, 2009; 14(4):379-392
Statement of Responsibility
Robyn Davidson
Conference Name
Abstract
This paper presents the results of a study of Australian winery websites over a five-year period. The research sets out to determine if Australian winery websites have matured and increased in content and functionality since 2003. Data collected in 2003 and 2007 have been analysed to determine if Australian winery websites have significantly changed to provide more to satisfy customer requirements. The results indicate that overall more customer requirements are being met; however, Australian winery websites still have some way to go before customers will be fully satisfied.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
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College of Management at National Cheng Kung University