Exploring organisational culture difference and relationship performance: Perspectives from service industries
Date
2007
Authors
Plewa, C.
Rao Hill, S.
Editors
Ken Deans,
Advisors
Journal Title
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Type:
Conference paper
Citation
Proceedings of ANZMAC 2007, 2007 / Ken Deans, (ed./s), pp.1956-1964
Statement of Responsibility
Conference Name
ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
Abstract
Marketing and management scholars have provided prolific research into the areas of relationship marketing and organisational culture respectively. The close linkage between these areas, however, has been overlooked. This paper aims to address the related yet under-researched concepts of organisational culture difference and compatibility and their effect on relationship performance. While difference between organisational cultures of partners is suggested to negatively influence relationship performance, compatibility appears to moderate this effect. Based on a series of in-depth interviews, this exploratory paper integrates organisational culture and relationship marketing literatures, developing a conceptual model on the impact of organisational culture difference and compatibility on relationship success.
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Invalid ISBN 9781877156299 as shown on the publication
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© 2007 the Authors