The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Date
2014
Authors
Mazodier, M.
Quester, P.
Plewa, C.
Carrillat, F.
Editors
Hamilton, R.
Sa Vinhas, A.
Sa Vinhas, A.
Advisors
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Volume Title
Type:
Conference paper
Citation
Proceedings of the AMA Summer Educators' Conference: Leveraging New Technologies to Create Value, 2014 / Hamilton, R., Sa Vinhas, A. (ed./s), pp.7-8
Statement of Responsibility
François A. Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester
Conference Name
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
Abstract
School/Discipline
Dissertation Note
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Description
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Rights
Copyright© (2014) by the American Marketing Association All rights reserved.