The rural entrepreneurs: A history of the stock and station agent industry in Australia and New Zealand.

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2002

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Maclean, Ian

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Journal of Economic History, 2002; 62(2):612-613

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Ian Maclean

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Abstract

The “agent” is almost as emblematic of Australasian farming as akubra hats, water tanks, and windmills. The agent was an employee of “stock and station” firms, who provided farmers with a range of purchased inputs and other goods and services, and assisted with the marketing of their products. As the name implies, they originated in the mid-nineteenth century to serve the needs of pioneer sheep “stations.” The firms later expanded their activities, partly in response to the farms themselves becoming multiproduct enterprises (combining wool with meat, wheat, and other grain crops), and partly to pursue full-line diversification. Having established a network of contacts with farmers through local agents in relation to the wool trade, a distribution system was in place to reap economies of scale or scope by catering to farmers' other needs such as finance, machinery, management advice, the sale or purchase of land and livestock, travel services, etc.

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School of History and Politics

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Published online by Cambridge University Press 03 Sep 2002

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Copyright © 2002 The Economic History Association

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