Persuasive mechanisms of nostalgic brand packages
Date
2014
Authors
Orth, U.
Gal, S.
Editors
Advisors
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Journal article
Citation
Applied Cognitive Psychology, 2014; 28(2):161-173
Statement of Responsibility
Ulrich R. Orth and Steffi Gal
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Abstract
Abstract not available
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Copyright © 2013 John Wiley & Sons, Ltd.