MDAM³: A Misinformation Detection and Analysis Framework for Multitype Multimodal Media

Date

2025

Authors

Xu, Q.
Du, H.
Łukasik, S.
Zhu, T.
Wang, S.
Yu, X.

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Conference paper

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Proceedings of the 34th ACM Web Conference, 2025, pp.5285-5296

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Qingzheng Xu, Heming Du, Szymon Łukasik, Tianqing Zhu, Sen Wang, Xin Yu

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ACM Web Conference (WWW) (28 Apr 2025 - 2 May 2025 : Sydney, Australia)

Abstract

Misinformation is a significant societal issue with potentially severe consequences. It appears in text, image, audio, and video modalities, encompassing various categories such as unimodal deception (fact-conflicting, AI-generated & offensive content) and cross-modal inconsistencies. However, current detection approaches often focus on text and image, overlooking the growing prevalence of misinformation in audio and video content. Moreover, these methods typically tend to address only one or two types of misinformation, failing to address all categories simultaneously. These detectors are also usually designed to make judgments without providing explanations, reducing transparency and limiting their broader applicability. To address these issues, we propose MDAM3, a Misinformation Detection and Analysis Framework for Multitype Multimodal Media. MDAM3 analyzes each input in internal detection and examines relationships across modalities to identify inconsistencies. It utilizes web resources and integrates Large Vision-Language Models (LVLMs) to deliver accurate detection results along with detailed analysis. To evaluate MDAM3, we curate MDAM3-DB, a specialized multitype multimodal misinformation dataset. A user study is conducted to explore MDAM3’s usability, interpretability, and effectiveness. We hope this research contributes to advancing misinformation detection methodologies and provides valuable insights for developing robust multimodal analysis tools.

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© 2025 Copyright held by the owner/author(s). Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the owner/author(s)

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