Improving agent-based models of diffusion
Date
2016
Authors
East, R.
Uncles, M.D.
Romaniuk, J.
Lomax, W.
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Type:
Journal article
Citation
European Journal of Marketing, 2016; 50(3/4):639-646
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Abstract
Purpose: This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate.Design/methodology/approach: One well-cited paper is examined. Findings: Evidence is presented that casts doubt on the assumptions and mechanisms used. A range of mechanisms is suggested that should be evaluated for inclusion in diffusion modeling.Originality/value: The need for validation of assumptions has been stressed elsewhere but there has been a lack of examples. This paper provides examples. The stress on the sufficiency of the mechanisms used is new.
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Dissertation Note
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Description
Link to a related website: http://eprints.kingston.ac.uk/34667/1/East-R-34667-AAM.pdf, Open Access via Unpaywall
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Copyright 2016 Emerald Group