Problems with Marketing's "Decision" Models
Date
2000
Authors
Ehrenberg, A.
Barnard, N.
Sharp, B.M.
Editors
O'Cass, D.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Visionary Marketing for the 21st Century: Facing the Challenge, 2000 / O'Cass, D. (ed./s)
Statement of Responsibility
Conference Name
ANZMAC 2000 (28 Nov 2000 : Brisbane)