Sports service quality for event venues: evidence from Malaysia

Date

2014

Authors

Voon, B.H.
Lee, N.
Murray, D.

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Sport, Business and Management: An International Journal, 2014; 4(2):125-141

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Abstract

The purpose of this paper is to empirically test the proposed measure of sports service quality (SSQ) and examine the relationships between emotional experience (EE) and user satisfaction (US) for sports competitions/training venues (i.e. for the sport of badminton). This paper proposes a specific measure of service quality tailored for use in sports venues. It also provides further support for the mediating role EE plays in the service quality-satisfaction relationship.

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Copyright 2014 Emerald Group Publishing

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