The role of social capital in shaping consumer engagement within online brand communities
Date
2018
Authors
Bowden, J.L.H.
Conduit, J.
Hollebeek, L.D.
Luoma-aho, V.
Editors
Johnston, K.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book chapter
Citation
The Handbook of Communication Engagement, 2018 / Johnston, K. (ed./s), Ch.33, pp.491-504
Statement of Responsibility
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
Conference Name
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
© 2018 John Wiley & Sons, Inc. Published 2018 by John Wiley & Sons, Inc.