Playing the long game in China: how the Chinese lexicon can support market development
Date
2014
Authors
Cohen, J.
Lockshin, L.
Corsi, A.
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Journal article
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Wine and Viticulture Journal, 2014; 29(6):56-57
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Abstract
In the September-October 2014 issue of this journal, key findings from the Australian Grape and Wine Authority (AGWA) funded Chinese lexicon project were presented. For detailed reporting on this and other China-focussed research, visit the AGWA website, http://research.agwa.net.au. This article will position these research outcomes within a broader portfolio of our research insights on both short and long-term marketing planning. Our industry can use these results to develop a sustainable competitive advantage in the China wine market.
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Copyright 2014 Winetitles Media