Audience Inter/Active: Interactive Media, Narrative Control & Reconceiving Audience History
Date
2006
Authors
Cover, R.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
New Media and Society, 2006; 8(1):139-158
Statement of Responsibility
Conference Name
Abstract
This article examines the ways in which recent theorizations of interactivity work to reconceive the author-text-audience relationship. Suggesting that all media forms - historical and contemporary - can be reconceptualized in light of recent understandings of interactivity, it is argued that control over the text and its narrative as mythically ‘finished’ products is struggled over between an authorial desire for finality and an audience desire for control over the arrangement, (re)configuration and (re)distribution of the text. This struggle takes place across the sites of technological developments of textual control versus full interactivity, and in the realms of both media theory and media law.