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Consumer segmentation for globalising firms

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dc.contributor.authorAurifeille, J.
dc.contributor.authorMedlin, C.
dc.contributor.authorGil-Lafuente, J.
dc.contributor.editorAurifeille, J.
dc.contributor.editorSvizzero, S.
dc.contributor.editorTisdell, C.
dc.date.issued2007
dc.description.statementofresponsibilityJacques-Marie Aurifeille, Christopher John Medlin and Jaime Gil-Lafuente
dc.description.urihttps://www.novapublishers.com/catalog/product_info.php?products_id=5601
dc.identifier.citationGlobalization and Partnerships: Features of Business Alliances and International Cooperation, 2007 / Aurifeille, J., Svizzero, S., Tisdell, C. (ed./s), pp.193-201
dc.identifier.isbn1600216366
dc.identifier.isbn978-1-60021-636-7
dc.identifier.orcidMedlin, C. [0000-0003-0567-2538]
dc.identifier.urihttp://hdl.handle.net/2440/45846
dc.language.isoen
dc.publisherNova Science Publishers
dc.publisher.placeNew York, USA
dc.titleConsumer segmentation for globalising firms
dc.typeBook chapter
pubs.publication-statusPublished

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