Australia's food tourism experiences and the Korean market
Date
2017
Authors
Kim, A.K.
Editors
Pearce, P.L.
Wu, M.Y.
Wu, M.Y.
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Book chapter
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Source details - Title: The world meets Asian tourists, 2017 / Pearce, P.L., Wu, M.Y. (ed./s), vol.7, Ch.10, pp.169-185
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Abstract
This chapter addresses the emerging trends in Australia's food destinations and analyzes different demands for this experience from a Korean tourism market perspective. Tourism Australia's report on the international market research was analyzed, and the findings indicate that four main food experiences were sought by Koreans. A sense of landscapes plays an important role in enhancing their local food experiences. Multicultural food, health conscious markets, and food shopping are also crucial for developing Australia's competitive advantage in this area. This chapter suggests marketing implications and directions for future research to explore crosscultural gaps in food culture and behaviors from the perspectives of Asian tourism markets.
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Copyright 2017 by Emerald