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Hall, Edward John School of Agriculture and Wine, Discipline of Wine and Horticulture 2003 http://hdl.handle.net/2440/21999 Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) xix, 381 p. : ill. ; 30 cm. Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine. Thesis (Ph.D.) -- University of Adelaide, School of Agriculture and Wine, Discipline of Wine and Horticulture, 2003 383679 bytes application/pdf en Consumers Decision making; Consumer behavior; Wine industry Australia Marketing Statistical methods; Consumers' preferences Australia Econometic models; Marketing Management Case studies The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis / by Edward John Hall Thesis This electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exception. If you are the author of this thesis and do not wish it to be made publicly available or If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at: http://www.adelaide.edu.au/legalsopen.access