Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries

Zucca, G.Cohen, E.Goodman, S.Lockshin, L.Leonardo Casini,2007-07-102007-07-102006Wine in the World, Conference II - Markets, Tourism and Globalisation, Florence, Italy. 8-10 June 2006http://hdl.handle.net/2440/35332enUsing best-worst scaling surveys to assess customer wine purchasing decisions in small wineriesConference paper002006281751345Goodman, S. [0000-0002-6566-2633]