Kamineni, R.2017-05-012017-05-012003Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution, 2003, pp.371-378http://hdl.handle.net/2440/104764This study attempts to establish a linkage between materialism, gender and nationality with the consumer perception of a high priced brand of apparel. The work focuses on the differences in perception of a high priced brand. It indicates that young undergraduates hold different perceptions of a brand depending on their sex and nationality. The study also examines materialistic tendencies and whether, materialism was influenced by gender and nationality. The results indicated that there is a difference in perception between customers of different nationality and sexes and that materialism does effect the perception of high priced fashion clothing.enCopyright of papers presented at ANZMAC conferences is retained by the authors, therefore any other use of these materials – including reproduction for purposes other than those noted above, modification, distribution, or republication – without prior written permission of the author is strictly prohibited.Consumer perceptions; materialism; cross national consumer perceptions; consumption patternsConference paper0030069041288696Kamineni, R. [0000-0002-4599-2707]