Kleinaltenkanp, M.Brodie, R.Frow, P.Hughes, T.Peters, L.Woratschek, H.2014-09-022014-09-022012Marketing Theory: an international review, 2012; 12(2):201-2051470-59311741-301Xhttp://hdl.handle.net/2440/84899en© The Author(s) 2012Journal article002013846710.1177/147059311142951214346