Click here: The impact of new media on the encoding of persuasive messages in direct marketing

Cheung, M.2012-02-232012-02-232008The 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008http://hdl.handle.net/2440/69587enCopyright status unknownClick here: The impact of new media on the encoding of persuasive messages in direct marketingConference item00300009352012021519270964941