Store satisfaction and retailer equity: preliminary results of an empirical study

Pappu, R.Quester, P.Varadarajan, R.Rao, C.Ahmed, Z.2007-05-142007-05-142005Proceedings of the 2005 Academy for Global Business Advancement Conference, 2005 / Varadarajan, R., Rao, C., Ahmed, Z. (ed./s), pp.141-146http://hdl.handle.net/2440/29390enStore satisfaction and retailer equity: preliminary results of an empirical studyConference paper002005168854158Quester, P. [0000-0001-6872-6973]