Navarro, D.Maio Mackay, M.O'Doherty, K.Kevin Gluck,2008-07-082008-07-082007Proceedings of the 29th Annual Cognitive Science Society, Nashville, Tennessee, USA August 1-4, 2007, pp.527-532http://hdl.handle.net/2440/46289We consider the application of cognitive models to a range of problems in mobile telecommunications. In particular, con- sideration is given to the characteristic patterns that emerge in how people use mobile content in a natural environment. Using cognitive models drawn from the literature on decision- making, preference and semantics, we show that the mobile content environment possesses a range of interesting psycho- logical properties, which can be used to further both pure and applied research goals.en© the authorsConference paper002007766444081Navarro, D. [0000-0001-7648-6578]