Panich, Tanompong Best2025-12-172025-12-172008https://hdl.handle.net/11541.2/116022EN-AUSThe objectives of this research project are threefold: (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model 'The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance.enExport manufacturing industryExport trading companiesMarketingMarketingthesis