Abdullah, A.Hossain, M.Joham, C.2017-09-062017-09-062011Journal of Internet Commerce, 2011; 10(1):17-341533-28611533-287Xhttp://hdl.handle.net/2440/107555This study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases.enCopyright © Taylor & Francis Group, LLCBrain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trialJournal article003005188110.1080/15332861.2011.5584552-s2.0-79953145715226904Joham, C. [0000-0001-5628-7504]