Gray, Jodi PatriciaKarnon, Jonathan DanielBlackwell, Leslee Paquita2010-12-032010-12-032010http://hdl.handle.net/2440/61932OBJECTIVE: To provide evidence on the effects of two front-of-pack text-based information labels on purchasing of high sugar beverages. Labels advise of increased risk of obesity or diabetes associated with high sugar beverage consumption. METHODS: A postal survey was developed to obtain information on current household beverage purchases, understanding of the proposed information labels, and stated changes in purchasing resulting from the application of the labels. RESULTS: 130 completed surveys were returned (response rate 66%). In a typical week, 79.2% of households purchased at least one of five high sugar beverages. In purchasing households, estimated sugar intake from high sugar beverages alone ranged from 12.3g to 2307.2g per person per week (equivalent to 30 to 5603kJ per day), with a median intake of 185.1g (450kJ per day). 41.7% (95%CI 25.5 to 59.2) of diabetes label respondents and 35.3% (95%CI 22.4 to 49.9) of obesity label respondents stated they would reduce purchasing of at least one labelled high sugar beverage. CONCLUSION AND IMPLICATIONS: Provides preliminary evidence that front-of-pack text-based information labels advising consumers of health risk may be a potentially effective way to reduce purchasing and consumption of high sugar beverages.Food labelling; soft drink; sweetened drink; obesity; diabetesSugar consumption from high sugar beverages, and the potential effects of a text-based information label in an Australian population: postal surveyWorking paper2010120215572192 Health9204 Public Health (excl. Specific Population Health)920411 Nutrition11 Medical and Health Sciences1111 Nutrition and Dietetics111104 Public Nutrition Intervention1117 Public Health and Health Services111799 Public Health and Health Services not elsewhere classified