Williams, R.Ward, E.Caruso, W.Romaniuk, J.Nenycz Thiel, M.2025-12-182025-12-182024ANZMAC 2024: AI for Sustainable Marketing: Bridging Innovation and Responsibility, 2024, pp.545-5451447-3275https://hdl.handle.net/11541.2/43152enCopyright 2024 All rights reserved. Apart from any use permitted under the Copyright Act 1968 no part may be reproduced, stored in a retrieval system or transmitted by any means or process whatsoever without the prior written permission of the publisher.Private-labelbrand identityConference item