Loureiro, M.Umberger, W.2008-04-022008-04-0220032003 American Agricultural Economics Association Annual meeting [electronic resource]: 31p.http://hdl.handle.net/2440/41608Copyright 2003 by Maria L. Loureiro and Wendy J. UmbergerConsumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to a 38% and 58%, respectively, over the initial given price.enCountry-of-origin labelingBeefConsumer preferencesWillingness-to-payDichotomous choiceConference paper00200760852008040212454145201Umberger, W. [0000-0003-4159-7782]