Kale, S.Kamineni, R.2017-05-012017-05-012003Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution, 2003, pp.477-485http://hdl.handle.net/2440/104765The Internet has begun to play a significant role in people’s lives, albeit in the lives of people living on the ‘right’ side of the digital divide. Yet, the nexus between religion and the Internet has seldom been discussed in the marketing context. This paper investigates the effect of the Internet on how people use the new technology to fulfill their spiritual and religious needs. The marketing implications of this nascent but widely spreading phenomenon are discussed since this trend has a significant impact on the providers of spiritual and religious services.enCopyright of papers presented at ANZMAC conferences is retained by the authors, therefore any other use of these materials – including reproduction for purposes other than those noted above, modification, distribution, or republication – without prior written permission of the author is strictly prohibited.Conference paper0030069042288697Kamineni, R. [0000-0002-4599-2707]