Good from far but far from good: the effects of visual fluency on impressions of package design

Orth, U.Malkewitz, K.McGill, A.L.Shavitt, S.2015-09-082015-09-082009Advances in Consumer Research, 2009 / McGill, A.L., Shavitt, S. (ed./s), vol.36, pp.696-697978-0-915552-63-40098-9258http://hdl.handle.net/2440/94208Extended abstracten© 2009 Association for Consumer ResearchGood from far but far from good: the effects of visual fluency on impressions of package designConference item002013852500027283150026214294